To have surf culture is essential for creating a surf backpack.

Creating a product like a surf backpack goes beyond following a trend. It requires a deep understanding of the surfer lifestyle. Extensive experience in the world of surfing provides a unique perspective on the needs and challenges surfers face.

In contrast, opportunists without surfer culture may sacrifice quality and authenticity for quick economic gain. True innovation arises from those who live and breathe surfing, who understand the passion and respect for the ocean.
That's why authenticity is key when releasing products for the surfing community.